"Feels better after a nice chat with an old friend," read a post in my feed this week.
And yet, anecdotally at least, gossip also helped to drive people read up on local gossip — but should you?
And Whisper found itself embroiled in scandal after asked for an update on its progress.
To its credit, Secret has mostly avoided troubles like these.
The company has invested heavily in moderation, hiring top executives from Facebook to lead its team, and took steps to prevent users from naming individuals in posts.
But it's also true that getting rid of people's names in Secret that many people stopped using it.
While you can still leave public comments on a secret, tapping on a user’s avatar will now let you contact the author of a post directly.
Yik Yak has been criticized for enabling bullying and bomb threats.
But as activity in the app slowed, Secret co-founders David Byttow and Chrys Bader were working on the second version of the service — and it might be the thing that brings Secret back to life.
Secret 2.0 for i Phone and Android is a faster, more text-based version of the service that puts a new emphasis on chat.
But Secret goes a step further by connecting to your phone’s address book, then showing you your friends’ posts without revealing which friend said them. But in recent months, Secret has lost some of its initial power.
Several news stories broke first on Secret, fueling buzz that led the app to be downloaded more than 15 million times in 10 months. The number of posts from friends in my feed slowed to a trickle, and Secret is no longer among the top 1,500 apps, according to App Annie.
When Secret launched in February, it quickly became the most talked-about new social network in Silicon Valley.