"We have no overheads," says James, who is the sole full-time employee of the company.
"We just need a laptop and it's very easy to scale this type of business." "Facebook has 1.2bn users and while not all of those people are potential dates, it's safe to say the audience is much bigger than Tinder of Match.com," says James, who says he has always been seen as a "bit of a Cupid" in his friendship circle.
"The experiment was so successful that I decided there must be mainstream potential for a service like this.
The average campaign generates at least 15 or 20 leads at the moment." It is impossible to protect an idea like Lovebook: users could take out paid ads on Facebook themselves and cut out the middle man.
Find out more Match singles nights and events give members the opportunity to get together at venues near them and share a drink, enjoy an activity and get to know each other.Lovebook offers three packages, which promise different levels of Facebook reach.With First Date, customers will receive a minimum of five "leads", in the form of Likes or direct messages."We also target interests, which means there's more potential for a long-term relationship than with a site that's purely based on looks, such as Tinder." James hopes his firm will be adding "2,000 new users a month" by the end of the year.Facebook's guidelines prevent dating sites from using the paid advertising slots to promote themselves, but individuals looking for love are free to advertise, claims James.The Lovebug package comes with dating advice to attract a wider pool of respondents, and generates more leads.