Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.
We used Spike to analyze their social content on Facebook and Instagram from January 15th through February 15th, 2017.
The top photo, also from Zoosk, celebrated National Hugging Day.
Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.
Compare this with Grindr, which as the runner-up, only drove 19,000 engagements.
This is a change from 2015, when Grindr didn’t publish anything to Instagram during this same period.
For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities. Some of its other top posts were success stories from those who found love.Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.There were 272 photos posted by these dating brands and only 27 videos. Its top liked and commented posts were all focused on positivity and empowerment, which is well-suited for the inspirational platform.Bumble’s top post also incorporated one of the best strategies to get users commenting on Instagram, by using a relatable meme and suggesting they tag a friend.When it resonates with your audience in a genuine way, it can pay off.