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She got rid of the name—people find it hard to pronounce Dattch—and decided to make the app more community focused. Exton said encouraging multiple photos opens a window into a user’s personality.It also eliminates the need for women to describe themselves. “They tend to undersell themselves.” Originally, Exton’s product was aimed purely at dating.Moreover, lesbians who use Tinder have occasionally complained about finding straight women or men in their searches.Dating apps specifically for gay women are limited.The most prominent is Brenda, an app similar to Grindr that was created by a man.During a recent happy hour for lesbians at a bar in Oakland, Calif., the phrase “online dating” elicited groans across the entire room.

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Most of the women mentioned using Tinder, but said they disliked how they had to base decisions about potential dates on a single photo and then swipe the screen to either like or reject them.

In general, the crowd favored Ok Cupid, which features wordy profiles that give users a better sense of individual personalities. Only about half of the women in the room had heard of Exton’s app.

But she declined to disclose how many users that translates into or any other details. “It’s about simplifying how to talk to girls.” A sentiment, straight men could probably agree with as well.

Exton’s future plans include rolling the app out in more cities.

“We don’t have proof there’s a market,” Exton was told.

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