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In a recent study, CTR was able to work with the [Angus Reid Forum] team and utilize a ‘back to sample’ approach.This allowed us to target a low incidence segment and know (with greater confidence) that their behaviour would match the demographic we were interested in.It’s a powerful advantage when you know you can ask the right questions of the right people, quickly and efficiently.We recently did a study with Canadian Tire Retail (CTR) where we took advantage of this knowledge of respondents.What would have been a costly and lengthy project, was completed quickly and at a significantly reduced cost vs.traditional methods.”By using known respondents we are able to save time, reduce costs, have happier respondents and get better quality data. To learn more about our market communities and the value of known respondents contact us.Finding efficiencies in how we do market research is no exception.Targeting hard to find customer groups can be very expensive.

Or would you want to know which store sells them and to go straight to that store?Chances are you don’t want to a) waste time going from store to store, or b) look like a fool by asking the clerk at the women’s clothing store if they sell smartphones. The vast majority of people who answer surveys come unscreened and unknown, from what are called river sample sources. population plays either pick-up or league basketball.You just want to get straight to the smartphone store, right? If you wanted to get feedback from people who play basketball, you would want to start with a sample of people who you know play. To understand anything about them—like whether they play basketball—you have to ask them. So that means that for every basketball player you get to do the survey, you have to reject 13 other people, after asking them the question. Most people willing to do a survey face a barrage of questions that may or may not lead them to a survey they qualify for.Therefore we believe every relationship is worth fighting for.This is why you can only join c Match if you're truly single — it means you can't join if you're 'almost divorced' or separated.In contrast to standard practice, we recruit people to join our market communities.

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